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Moderator: ClayMarkham Mr. Tulane University in 1979, graduated from the School of Architecture, received Bachelor of Architecture degree. After graduation, he worked in several architectural firm, he joined in 1993, the total area and the famous Las Vegas entertainment and gaming giant Bo Sao Paulo, the project design. Steelman Design Group, involved in a number of casino hotel design. In the past 30 years of work career, Clay has accumulated a wealth of domestic and international architecture, interior design and construction aspects of the design and management experience. Because of his outstanding performance in terms of hotels and entertainment venues, also won the Marriott, Starwood and MGM and other important customers. His project management, creative design direction and good customer relations skills make each project a success. Main representative works: the Las Vegas Marriott hotel design, Phoenix W Hotel, Las Vegas Planet Hollywood Hotel, Caesar Hotel in Manila and so on. His speech was entitled “BeyandArchitecture”, below, please give us a speech, Mr. Clay!
picture shows the American architecture firm RTKL vice president of international hotel and resort type of construction Leader ClayMarkham
ClayMarkham: Thanks! First, the subject began to tell me, I would like to thank you, thank you for this topic we talk about the strong interest expressed, and this great country of China have made such great progress in the interest shown at the same time I wish I could from everyone who can learn something. First, I want to please thank Mr. Wang made the team so much effort, because so many people gathered together, in particular, invited to the President in full bloom, Atkins, WATG, BBG and other so many companies are involved very large amount of work, so very grateful for his efforts. Mr. Wang has just introduced me to some basic information, I went to RTKL has been two years, mainly working in the hotel in this area, particularly in Asia, worked in California before the period of time, but the main working hours or in Asia. I also work in Las Vegas for 12 years, is involved in local projects that can not be counted as a small project. But in China, considering the great development of very large and very fast, I think I can use these items over experience. I want to talk about a lot of the hotel industry-related factors, not only the speed of development, there are some other factors, which determines when we are in the design of the hotel, not only to consider what the room looks like, or external shape, What kind of appearance, or past what looks to be a pedestrian feel. Of course, a very nice looking building is necessary, many of our customers find that we do RTKL project, it is because they know we can give them a high quality and very beautiful architectural design. But today I want to talk about this topic is mainly internal factors, that is how we can get into the hotel industry to go inside and get your team to design within the industry. In many areas of our company are involved in the design, initiated in 1946, has 11 offices worldwide, employs 900 staff, employing up to 1,100 up to the time. And WATG compared to the more famous we RTKL design companies mainly in the retail and comprehensive design project areas, especially in China, these two areas is very famous. Of course, other areas of our design will not be put down, is more and more attention, have a great development, especially in many areas, especially residents, residential, academic, and the hotel design field. Our company has many offices around the world, there are six offices in the United States, the earliest time of the founding of Baltimore in 1946, and now Shanghai, China office has 55 employees, is located in Shanghai Xintiandi, a very good area. I also hope that China, the can come to this place. We are a long list of global offices, including London, Madrid, Dubai, etc., while in Seoul, South Korea and Tokyo, also our office. As the impact of the current economic downturn, many companies are re-adjusted the development plan, China has become a focus of everyone attention. We are building in China retail and commercial construction industry performance is very good, and the other in the hotel design has a very good performance, now choose Beijing or Singapore to open our next office. This chart shows that we can design services company areas, including architectural design, interior design, mechanical design, and so many areas. In addition, we will conduct some special design, this is mainly to the U.S. government carried out a number of design projects, these images there is no way to show you the example, the U.S. government NASA and some other special systems design projects. To point out that the second, environmental graphic design, this is our growing business, mainly refers to the identity of the class design project. This environment is a comparison of graphic design logo design fancy names, the service team is based in Los Angeles development projects, and develop an area of ??relatively successful. Especially in the creation, build brands, for example, we can provide related services, the concept of their story or Brown List a brand, so not only to design the construction sector, but also for many other areas, you can use a logo to tell your story. The brand design team, including the areas of their all-encompassing, is what they give us such a story, we architects can create the basis of these points in the overall planning, the relevant factors, or consider there to do the design consider the elements of water, vegetation elements, you do not achieve sustainability of these key points. (PPT) on the right of this column is that we can provide services related to areas, departments, residents and public facilities such as architectural design, the areas in which we have started in China, the project design in this area, such as the National Museum of China, Shanghai the Film Museum, we received this design award, is a prominent Los Angeles architect designed in China. Also in the hospital building design is also a lot of experience, such as we have related in Washington and Dallas office, specialized in this field of design. Also includes hotels, integrated projects, entertainment, retail, and so other areas, including the hotel is part of a large project, we need to consider how to put them in the design of each piece of the puzzle are together, can provide the best program. Here we can divide it into several areas, including business, medical, engineering, planning, and public services. I would like to point out that the master plan is a very important field, no matter what project you are designing, planning is very important. Our office in Shanghai, China overall planning of the team is doing the best. This is a brief introduction about our company, I now tell us something about the idea on this topic. The PPT is my show opening theme, and now the world is constantly changing, in fact, this is a well known fact, what is not news, we all know this. Some people are very concerned or news on a daily basis, because the world is constantly changing, and some people just do not watch the news, because the world is changing fast. First of all I would like to point out that things are changing what I hope we are concerned about this. The first is a change in travel patterns, both before the Americans, Japanese or Koreans, their main destinations are the Caribbean or Europe, to play these places as their place. But now has changed in Europe due to economic downturn, the hotel occupancy rate has sharply declined. Originally there in the Middle East, and now this out, because their economic situation of the problem, they also wish to promote their tourism, in the CNN above, every few minutes there will be an Abu Dhabi commercials. Another picture of the emergence of a new phenomenon, is China. Can see that this chart shows, the number of international tourists to China increased over the past 15 years, 3 times, in 2008, when 1.3 billion (people), this is just international inbound tourists in the city, not taking into account The number of domenfl luxury jerseys stic tourists in China. China itself is also changing, we may all know this, China rapid economic development. This is why so many professionals attended the seminar today, because the conditions of our industry is very good, whether it is in Shanghai, Beijing or Shenzhen, China may change the hotel industry itself. This story has staged in Las Vegas before, for example, in 1993, I had just time to Las Vegas, where he has a hotel has just completed, then that should invite Mark Jackson, including a lot of very attractive elements. After completion of the hotel, the local scene have changed. Among the ten years since then, Las Vegas has been building a lot of large-scale resort and leisure projects, and developed very rapidly. Competition in each of us, catch up, never find enough construction materials, adequate design and sufficient contractors. In such cases I think China now is very similar. I really like this chart, it shows the disposable income of Chinese residents in the case, we can see it in several years, spending on food, food and other areas of spending has changed, for example, in terms of Internet users also increased by 2.5 times. Additional expenditure of households for food like dogs and cats, what kind of changes in income, I think this is a very good thing. Guests also changed his own, not only in China, elsewhere in the world is such a trend, they are more concerned about the details, but also requires the brand to give them more experience. Journey to safety, but also rich in experience, to high-end, even the three-star hotel, it should also provide a rich experience. Among women in more and more visitors, according to stugg cardyatistics, women in the United States next year will use 125 billion U.S. dollars to use for travel. One channel of communication has changed, and now more and more extensive digital, people can go online to learn about their staying in the hotel you want, what kind of comments. And you can from different sources, any place you want to get access to information, such as you stay at a hotel you feel bad, you want to change a hotel, then another can be found in the local hotel, which will affect hotel operations business of his business model. With the changing of these factors, for example, more and more women visitors, the economic situation more and more difficult to predict, and so these factors, the hotel industry itself has changed, people are increasingly high expectations of it. Hotel owners also want to recognize this, because the customer more and more attention to the reputation of the hotel, which is also necessary to pay attention to. I had also discussed this problem with a President, he said that their customers want to build several Grand Hyatt hotel, but eventually comes to interior design, they say the budget is not enough, and wanted it in interior design provinces and one left side I think this is absolutely not do, because interior design is very important, is the hotel guests can see the details of your place. So the industry is changing, we have repeatedly mentioned, a large part of the reason is that from the economic downturn. Hotel industry in China, other countries or the United States may be better, but in the United States, not just the hotel itself met a lot of pressure, and as we do the design will meet some of the pressure, such as loans which are more difficult, so also not so good in China. This is the hotel industry revenue, you can see it the same as jumping off a cliff, and we do not know when income can once again rebound. These facts tell us one thing, that is, great changes have taken place. This change also continued to occur, and now the guests of their awareness of higher and higher, they can at any place, any time access to information. So we must be prepared, this is my most important today to talk about the topic, speaking for the developers, the designer is concerned, Zenmeyangzuo better prepared to achieve the best we want to achieve. The first point is to understand the development trend and the contact is, the trend here is not to catch the trend of the trend, but to know what your future direction. That is, you know the market every day in what happens, because it will affect your performance. There are a lot of information online about the industry, of course, not necessarily for the construction or design, but this information can make you understand why this business model, or the means to succeed. This website is my favorite, to this site every day to see what it news, especially in the inside on the news last Friday, spoke of a Hilton, Starwood prosecution case, they would be more understanding of its background. You can go to understand the industry, who is doing what kind of things, how much. These situations can make you understand this industry and you should do. Even this site, such as greenlodging news is the website on green housing information and more about sustainable technologies. Perhaps we do not usually think about when in the decoration of what kind of dishwasher should be more energy efficient or not sewage, but we should know about these things, which is of concern to operators and owners of the problem. There is also China tourism site, it is also available in English, so I would often go to, to understand the development trend of China tourism industry. LUXURY This is good information, you can make your vision broader, that is, high-end what the industry trends, so you will understand. There is also the hotel manager website, you can find inside the hotel at the top of their brains thinking things. Guest experience is also changing, and their travel experience more rich, and the higher the future requirements. For example, we started the project in half the residential half of the hotel, it is a very high-end hotel projects. This pattern has emerged in many parts of now, the five-star or six-star hotel want to make such a design, in fact, there is a big challenge. I will always encourage my office staff, colleagues and friends to really experience some some good hotels, including in Beijing, there are many such hotels, such as Perrier Hotel, Ritz Carlton, etc., you should feel immediate the situation there, drink a tea, etc., so as to know what it is like the hotel so can begin your design. To illustrate this point, I would like to show you a small example to understand how these factors put together what it is like. This case is the Grand Hyatt Hotel on Hainan Island, the project has just started construction, has not completed, the village, including four villas, these villas are the hotel suites. Dining area and SPA areas are to have their own characteristics and flavor, but also around the pool perimeter, and the integration of the surrounding environment. I would like to point out that in this project among all staff, including architectural design room, room design, outdoor landscape designers, consultants in all aspects, as well as brand staff, they are also beginning to enter into this project. PPT: This figure shows the distribution of each villa is not a linear distribution case, we have to conduct thorough research, investigation to consider how to layout, in particular, where the guests what it was like the line of sight, between each other affected. For example, I was there on vacation, I probably would not wear many clothes, others will not see you, etc., these are issues to be considered. This is used as a SPA area, regardless of what you are trying to form, you must ensure that it is able to attract, and achieve the desired purpose. To achieve this goal we need to adopt different means, 3D, modeling, hand-painted, and so try to be different and research. This is some small buildings inside the villa, there are around the artificial lake, the lake when we consider the construction of the gap below it, the following is the uneven level. The uneven layers of effects can ensure the privacy of its purpose. There are other images, which is the entrance, swimming pool, are relatively low-profile design, like the holiday feeling. Well into the mouth, and SPA area, to make a living in this region feel. Now we also consider the other guests a touch of concern is the sustainability issue. I think the concern is not the guest towels or shampoo these small things, his concern is how the sustainability of the whole building. This project is the design of a hotel of Georgia, Georgia a place where the four seasons are very distinct, but also a lot of rain, cold in winter hot in the summer, the project is demonstration projects have been received. When doing landscape design, to fully take into account the water treatment and road handling, etc. issues, in particular, we use a lot of water-saving technology. Vegetation design, we chose to do a lot of water, watering plants, these technologies can achieve sustainability. Also consider some ancillary leisure facilities, this is a very important factor, the previous speaker mentioned that he is the famous SPA, although not a great area, but is an essential part of the SPA. Now some in the United States is relatively low-end hotel and there was this trend, I believe this trend will develop in China, these hotels will not have a special area as SPA, but there will be around for a number of smaller facilities SPA to do, this is also consistent with their preferences of tourists. But also including some very famous chef catering services they provide, because the guests for the food and beverage requirements are also increasing. I also mentioned yesterday, and Mr. Liu Weili this, he went to Hyatt Hotel to a hundred, they also mentioned that the hotel Chinese restaurant which is better, that is, or Perrier Grand Hyatt these hotels. There is also golf, which is now more widely used as a factor. The project in Hainan, which we also found that another factor has also been a concern now, later will develop more and more, is gambling. PPT: This is our design projects in Miami, Miami office is mainly to do interior design, they and the Ritz-Carlton, Starwood, Hilton, and so have very close cooperation. This Ritz-Carlton in Florida. Here for everyone to see some of the design scene, interior design and outdoor design has become one of our great features.
in Beijing or Shanghai, the outdoor design is difficult, because the main problem is the bright, such as the Grand Hyatt Hotel in Beijing, he swimming pool is completely underground, this environment is not completely compelling, if adopted skylight, the light is brought in, and this is a very big success. This is some interior design, you can see, even if you e in the room, the outdoor light can be brought in, like in your outdoor same. Secondly, I would like to talk about is, how in the design process, so the team to participate in this process. I used an English word to express “Be n the proect”, meaning that to be deep into this project, the architect must be living in this project, because he was hired to do this thing . Of course, I have talked with some developers, if they please, or other firm RTKL to design then certainly there is a local firm as a partner. Sometimes developers will say that we may please the first foreign firm to do a conceptual design, and other documents for the record, and so is our own to do, do not you do it. However, if you ask a large design, they would know that he is not the way they recommend. In addition to the designer, the developer must also be living in the projects. Steve Man in Las Vegas and Macau have a lot of investment projects, Steve Man in Macau, a resort project investments, he is really into going into the project, he is very concerned about the lights where the switch, door handles what, he is really interested in the project design. For example, some of our Chinese partners and projects, like the food they are also very concerned about the project itself, their leaders, technical team and advisory team is designed for immediate access to the project. If the owners want to hire any consultant, whether in landscape design or other aspects of electrical appliances, etc., you should ensure that the consultants in the hotel industry has a profound experience. (PPT) I love this picture, I would like to say is that you must have the conditions, this image that he lost a button, very interesting in the end you need? Sometimes we will talk with the guests, I need 300 rooms, and 30 million square meters. The first question I asked them why would you need this? So why do we want the owners to answer this question, even if we do not ask, the operator will ask, what we need this kind of market, the market situation of the population is what, how much of their income, expenses much like What type of other financial income is what the hotel, the brand choice of words, whether or Xi Erdun Starwood, etc., should be involved at the outset in, let them know that you can enter the design process. Finally, make sure to hire a high quality team of consultants. For example, I cite several examples of which, some projects in Hainan Province, there is the edge of the city in mainland China, the South China Sea project, we must first understand what these sites is like, for example, the airport can have a good enough so many tourists arrive. A project to drive five hours from Guangzhou to reach this place, it can not have so many visitors support this project, this is what we want to market research conducted. Therefore, the time during our design, not only to have the design expertise and talent, but also consider other issues, such as due diligence to the site to understand their situation, what kind of information, what kind of culture, which is also referred to as WATG yesterday. Also consider how to reduce costs and budget, we give the owners to provide a sustainable strategic options. Also take into account the hotel brand, they will each have an area related to the design requirements, you want a St. Regis hotel, you need to know about their people, what kind of design requirements, you should seriously to listen, only do this in order to ensure your hotel revenue is steadily rising. In addition, they may have their own for the hotel project is expected, such as 3 restaurants they want, but the owners want 12 restaurants. Perhaps you will say I do not want a big international brands to help me run this hotel, I can have their own management team to do this. But I also suggest you go see the brand, the services they provide what, and why can provide these services. When we designed, taking into account what kind of value it can create, the way to create value is to hire people who really understand the talent of this project, as mentioned yesterday, Mr. bloom a lot of experience to share, he is really based on details, and only on the details, the attitude of his experience to understand what customers need to experience some truly profound professionals can. For the designer is concerned, you e going to learn, you will do it. I want to reiterate, from the design process, from beginning to end, designers have to be in it. As a designer, you have to in every aspect, including the construction of the link, as well as part of the record, etc., to ensure that every detail is correct. The only way to ensure that your landlord spent his money wisely, rather than wasting his expenses. This is in Shenzhen in November just completed a project, a project is very interesting, is the Grand Hyatt Hotel in Shenzhen. When we started the design, but want it and making a traditional hotel, the lower is the food, the middle room, upper level deluxe rooms. This is a lesson for us, because when we were designed basically been completed more than half of the. Had already started to design interior designer, was also thought that the operation of this team is very good, we are very efficient. So we went back to Chicago, and headquarters level and then report the item, ready to begin. Did we get an answer, and if placed on the roof of the hall rather than at the bottom would be a better idea. So we start from scratch to design the project, wasting a lot of the owners of the money. Of course, this is not our fault, that their decision Hyatt, in the end the design is still very perfect, we go there if you can see. Then put this hall located to the top, including the catering part of the following, and then the following is the rooms. This is the process of building a picture, because just opened, so I have not the latest picture, but its effect is very good, and the Hyatt is very satisfactory. This is another in Shenyang Grand Hyatt hotel, and Shenzhen is basically similar to the idea, including 20 million square meters of retail and office space. Very interesting that they asked the Shenyang municipal government to build a landmark building, and this landmark building is a twin towers, twin towers. If you e been to Shenyang, the words may be aware, this area is the original film and television industry in the region. Now we are here to build a Twin Towers, including their regional office, in addition to a hotel. Here, we conducted research, mainly two aspects, one is inside the Office of Planning Office building a hotel, the other to use the concept of air lobby. We studied the building lift of the different operating methods, such as special lifts and office area will only run to a certain height, the hotel will always pass to the top of the elevator, the elevator is always room down the other elevator and fire escape lifts also have different height settings, is a very complex system. We have stairs leading to the ground, the whole system is very complex, but in the end we get a very satisfactory design, but also won the Hyatt approval. This is the top of the air hall floor plan, it and the dining area has stairs below the link. This is the profile of the image, I would like to point out that there are many people in the RTKL, like me, belong to the old academic style, like hand-drawing. I like to think this way building ideas, here are some graph edges that I met in the design process, when described, and then consider what happens base design, a lot of images have emerged, even if you are a computer genius, I hope you more ways to design by hand. There are garden design, we use hand-drawn graphics and a combination of computer graphics to meet the needs of the owners. We will be designed in different ways, including hand-painted, AutoCAD, 3D, etc. to try as well. Later, a designed garden, which can be phase I and II buildings to isolate. Than in Beijing because of the cold winter in Shenyang, so it is very need for such facilities. This project together with us and design projects in the food, on tchanel handbagshis project, we have introduced such a role for sustainable consultants, our focus in the coming years is a design project. Its location in Beijing urban area, the W Hotel in Beijing. The designs in addition to the towers, but also designed around the garden, some of the towers surrounding the distribution of outdoor dining and entertainment facilities and outdoor. Because this place very strict restrictions, so we try to keep the design of a simple way. In this tower, but also set up a sink garden, sink gardens include food and beverage facilities, plus a gym similar to the design of pavilions to become one. This is a project in the food, is a project in Tianjin, Parcel F, which also typically includes a multi-purpose projects, such as retail and hotels and so on. Here we combined the two towers together, because local objective conditions, the front part of the tower is made of the following hotels, the back of the tower is primarily serviced apartments. Looks like two towers, but in fact are combined into a tower. This is up river from the east point of the scene, and now we are improving the overall planning, including the surrounding retail, residential and office areas. The hotel is in the construction of the following section is to operate as a boutique hotel. In the food they are willing to try different ways, we are very pleased, the venue is limited, but they have a very large spirit of innovation. Under normal circumstances, the hotel entrance is usually the base of it, there are identified, while written in the restaurant side of the room, and so says Western. Because this area is very limited, so we decided to change this practice into the fourth floor of the hall, there will be better in the fourth layer of landscape. I am here to show you it because the color looks better here some. Here we use this side of the transparent glass walls of the deal, we are in different places with different glass curtain wall, where a banquet hall, where a restaurant, etc., so people can clearly understand where they e going . Into the fourth floor lobby of the hotel, the fourth floor there is a swimming pool, which is open for the lobby, so that at night there will be a very good landscape. I want to emphasize that in the time to do a design not only to understand the architectural design, but also understand the diversity of things, the hotel industry characteristics. Of course, I want all the guests present, and my team of people can understand, design and knowledge of the hotel when the material is very important, equally important understanding of this industry. So, I want to say, you have to design a business, not a sign, this is me in the past 30 years, this area in the hotel designed an experience gained, we have to consider is what the industry is characterized by, What is the trend, the restaurant in what position, how the table should be placed, how important chef, what characteristics of income and so on. So as a designer, you have to be a good planner, which is required for the owners, they just need an external facade, you know how to give good planning, good planning can produce only good income. Finally, I want to say, regardless of how you should do is your reputation, so reputation is your own to do. Finally, I want to say that beyond the design, the important thing is to the industry. So I hope to learn more, understanding of the factors. Thank you! If there is time, I would like to say a very interesting project, that is, W Hotels, it is a very interesting concept, demonstrating the design process is what we look like.
The picture shows the architecture firm RTKL International PPT design projects demonstrate
ClayMarkham: This is our idea to the W hotel concept to design our . Thank you! Moderator: Thank you, Mr. Clay speech! W Hotel after reading the introduction, we have more Chinese designers ask ourselves, because of foreign counterparts in our culture, we study how much of our own culture? We should be more profound to think about. The following 10 minutes of time with Mr. Clay exchanges. Q